Type of work
UX Design, UI Design, Design workshop
UX Design,
UI Design, Design workshop
Platform
Web and Mobile Device
Team
Individual Project
Architecture studio website redesign
Architecture studio website redesign
Architecture studio website redesign
Situation
OPA Architects have had a domain for a few years, but have not had time to work on the design or set up a website. The lack of a website limits their visibility on the market.
OPA Architects have had a domain for a few years, but have not had time to work on the design or set up a website. The lack of a website limits their visibility on the market.
Actions
What I did:
defining website's main purpose
defining main client/user
organizing website's content (information architecture)
benchmark analysis
wireframes & prototyping
A/B tests
What I did:
defining website's main purpose
defining main client/user
organizing website's content (information architecture)
benchmark analysis
wireframes & prototyping
A/B tests
What I did:
defining website's main purpose
defining main client/user
organizing website's content (information architecture)
benchmark analysis
wireframes & prototyping
A/B tests
Key takeaways
The main value was creating a persona. Having an image of the main user in mind, I knew that the website had to be clear, organized, easy and fast to navigate.
The main value was creating a persona. Having an image of the main user in mind, I knew that the website had to be clear, organized, easy and fast to navigate.
Result
The final result takes into account:
1. The goals and the main user of the page.
2. The client's visual requirements and compliance with their visual identification.
3. The results of A/B tests conducted with the client and the group of users.
The final result takes into account:
